Designing health messages  approaches from communication theory and public health practice /  [electronic resource] : 
Edward Maibach, Roxanne Louiselle Parrott, editors. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c1995. 
 - 1 online resource (xiii, 304 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452233451 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education.<br/>Health promotion.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>RA440.5 
<br/><br/><label>Dewey Class. No.: </label>362.1014