01602cam a2200361 a 4500 EDZ0000085662 StDuBDS 20161031105116.0 m||||||||d|||||||| cr ||||||||||| 120523s1995 caua fo| 001|0|eng d 9781452233451 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library RA440.5 362.1014 23 Designing health messages [electronic resource] : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors. Thousand Oaks, Calif. ; London : SAGE, c1995. 1 online resource (xiii, 304 p.) : ill. How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. Specialized. Description based on print version record. Includes bibliographical references and index. Mass media in health education. Health promotion. Electronic books. local Maibach, Edward. Parrott, Roxanne. Sage eBooks Print version : 9780803953987 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-messages lcc EBOOKS 479483 479483