approaches from communication theory and public health practice Maibach, Edward. Parrott, Roxanne. Sage eBooks text Electronic books. cau Thousand Oaks, Calif London SAGE c1995 1995 monographic eng

electronic resource

1 online resource (xiii, 304 p.) : ill. How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness. Specialized. specialized Edward Maibach, Roxanne Louiselle Parrott, editors. Includes bibliographical references and index. Mass media in health education Health promotion RA440.5 362.1014 9781452233451 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-messages http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-messages StDuBDS 120523 20161031105116.0 EDZ0000085662 eng