TY  - BOOK
AU  - Maibach,Edward
AU  - Parrott,Roxanne
ED  - Sage eBooks
TI  - Designing health messages: approaches from communication theory and public health practice 
SN  - 9781452233451 (ebook) :
AV  - RA440.5 
U1  - 362.1014 23
PY  - 1995///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Mass media in health education
KW  - Health promotion
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-messages
ER  -