@book{479516,
	author = {Govoni, Norman A. P. and Sage eBooks},
	title = {Dictionary of marketing communications},
	publisher = {SAGE,},
	year = {c2004.},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/dictionary-of-marketing-communications}
}