Govoni, Norman A. P. <br/><br/>
Dictionary of marketing communications  [electronic resource] / 
Norman A. Govoni. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2004. 
 - 1 online resource (v, 249 p.) 
<br/><br/>Includes bibliographical references. 
<br/><br/> With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452229669 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Communication in marketing--Dictionaries.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5412  / .G68 2004 
<br/><br/><label>Dewey Class. No.: </label>658.803