01346cam a2200313 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152050002200182082001600204100002500220245008700245260005300332300003400385504004100419520024000460521001700700588004700717650002900764650004600793655002900839710001600868776003500884856011300919EDZ0000076806StDuBDS20161031105117.0m||||||||d||||||||cr |||||||||||120418s2004    cau    fo|    000|0|eng|d  a9781452229669 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn 0aHF5412b.G68 200404a658.8032231 aGovoni, Norman A. P.10aDictionary of marketing communicationsh[electronic resource] /cNorman A. Govoni.  aThousand Oaks, Calif. ;aLondon :bSAGE,cc2004.  a1 online resource (v, 249 p.)  aIncludes bibliographical references.8 aWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.  aSpecialized.  aDescription based on print version record. 0aMarketingvDictionaries. 0aCommunication in marketingvDictionaries. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076192771640uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/dictionary-of-marketing-communications