TY  - BOOK
AU  - Govoni,Norman A.P.
ED  - Sage eBooks
TI  - Dictionary of marketing communications
SN  - 9781452229669 (ebook) :
AV  - HF5412 .G68 2004
U1  - 658.803 23
PY  - 2004///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Marketing
KW  - Dictionaries
KW  - Communication in marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/dictionary-of-marketing-communications
ER  -