01443cam a2200349 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002200208082001600230100002500246245008700271260005300358300003400411504004100445520024000486521001700726588004700743650002900790650004600819655002900865710001600894776003500910856011300945942001601058999001901074EDZ0000076806StDuBDS20161031105117.0m||||||||d||||||||cr |||||||||||120418s2004    cau    fo|    000|0|eng|d  a9781452229669 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5412b.G68 200404a658.8032231 aGovoni, Norman A. P.10aDictionary of marketing communicationsh[electronic resource] /cNorman A. Govoni.  aThousand Oaks, Calif. ;aLondon :bSAGE,cc2004.  a1 online resource (v, 249 p.)  aIncludes bibliographical references.8 aWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.  aSpecialized.  aDescription based on print version record. 0aMarketingvDictionaries. 0aCommunication in marketingvDictionaries. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076192771640uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/dictionary-of-marketing-communications  2lcccEBOOKS  c479516d479516