@book{479596,
	author = {Tellis, Gerard J., and Sage eBooks},
	title = {Effective advertising},
	publisher = {SAGE,},
	year = {c2004.},
	series = {Marketing for a new century},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/effective-advertising}
}