TY  - BOOK
AU  - Tellis,Gerard J.
ED  - Sage eBooks
TI  - Effective advertising: understanding when, how, and why advertising works 
T2  - Marketing for a new century
SN  - 9781452229379 (ebook) :
AV  - HF5823 .T273 2004
U1  - 659.1 23
PY  - 2004///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
KW  - Consumers
KW  - Attitudes
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/effective-advertising
ER  -