Encyclopedia of new venture management /
Matthew R. Marvel, editor.
- 1 online resource (xxviii, 512 pages) : illustrations (black and white)
Includes bibliographical references and index.
While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored here.
Specialized.
9781452218571 (ebook) : No price
New business enterprises--Management--Encyclopedias. Entrepreneurship--Encyclopedias.