Encyclopedia of sports management and marketing  [electronic resource] / 
general editors, Linda E. Swayne, Mark Dodds. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2011. 
 - 1 online resource (xxxvi, 1858 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781412994156 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration--Encyclopedias.<br/>Sports--Marketing--Encyclopedias.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV713  / .E53 2011 
<br/><br/><label>Dewey Class. No.: </label>796.069