Jones, John Philip. <br/><br/>
Fables, fashions, and facts about advertising  a study of 28 enduring myths /  [electronic resource] : 
John Philip Jones. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2004. 
 - 1 online resource (xvii, 310 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452204611 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J7172 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1