01370cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002400208082001400232100002400246245012700270260005300397300003700450504005100487520018400538521001700722588004700739650001700786655002900803710001600832776003500848856011400883942001600997999001901013EDZ0000071556StDuBDS20161031105126.0m||||||||d||||||||cr |||||||||||120405s2004    cau    fo|    001|0|eng|d  a9781452204611 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5823b.J7172 200404a659.12231 aJones, John Philip.10aFables, fashions, and facts about advertisingh[electronic resource] :ba study of 28 enduring myths /cJohn Philip Jones.  aThousand Oaks, Calif. ;aLondon :bSAGE,cc2004.  a1 online resource (xvii, 310 p.)  aIncludes bibliographical references and index.8 aHelping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.  aSpecialized.  aDescription based on print version record. 0aAdvertising. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076192799040uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising  2lcccEBOOKS  c479857d479857