@book{479924,
	author = {Malhotra, Naresh K. and Sage eBooks},
	title = {Fundamentals of marketing research},
	publisher = {SAGE,},
	year = {2007.},
	series = {SAGE library in marketing},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/fundamentals-of-marketing-research}
}