Fundamentals of marketing research  [electronic resource] / 
edited by Naresh K. Malhotra. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  2007. 
 - 1 online resource (6 v.) :  ill. 
 - SAGE library in marketing .
 - SAGE library in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/> Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446261767 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .F86 2007 
<br/><br/><label>Dewey Class. No.: </label>658.83