TY  - BOOK
AU  - Malhotra,Naresh K.
ED  - Sage eBooks
TI  - Fundamentals of marketing research
T2  - SAGE library in marketing
SN  - 9781446261767 (ebook) :
AV  - HF5415.2 .F86 2007
U1  - 658.83 23
PY  - 2007///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Specialized
N2  - Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/navigator/fundamentals-of-marketing-research
ER  -