Handbook of marketing and society  [electronic resource]. / 
Paul N. Bloom, Gregory T. Gundlach, editors. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2001. 
 - 1 online resource (xxii, 543 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452204765 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5414  / .H36 2001 
<br/><br/><label>Dewey Class. No.: </label>658.802