01577cam a2200349 a 4500 EDZ0000085033 StDuBDS 20161031105132.0 m||||||||d|||||||| cr ||||||||||| 120516s2001 caua fo| 001|0|eng d 9781452204765 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5414 .H36 2001 658.802 23 Handbook of marketing and society [electronic resource]. / Paul N. Bloom, Gregory T. Gundlach, editors. Thousand Oaks, Calif. ; London : SAGE, c2001. 1 online resource (xxii, 543 p.) : ill. Includes bibliographical references and index. This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. Specialized. Description based on print version record. Social marketing. Electronic books. local Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas) Sage eBooks Print version : 9780761916260 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/handbook-of-marketing-and-society lcc EBOOKS 480079 480079