TY  - BOOK
AU  - Bloom,Paul N.
AU  - Gundlach,Gregory T.
ED  - Sage eBooks
TI  - Handbook of marketing and society
SN  - 9781452204765 (ebook) :
AV  - HF5414 .H36 2001
U1  - 658.802 23
PY  - 2001///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/handbook-of-marketing-and-society
ER  -