@book{480081,
	author = {Bearden, William O., and Sage eBooks},
	title = {Handbook of marketing scales},
	publisher = {SAGE,},
	year = {2011.},
	address = {Los Angeles, [Calif.] ;},
	edition = {3rd ed. /},
	note = {Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_marketingscales3ed}
}