Handbook of marketing scales  multi-item measures for marketing and consumer behavior research.  [electronic resource] : 

 - 3rd ed. /  [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  2011. 
 - 1 online resource (xiv, 601 p.) 
<br/><br/> Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781412996761 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B323 2011 
<br/><br/><label>Dewey Class. No.: </label>658.83