multi-item measures for marketing and consumer behavior research Bearden, William O. 1945- Netemeyer, Richard G. 1956- Haws, Kelly L. Sage eBooks text Electronic books. cau Los Angeles, [Calif.] London SAGE 2011 3rd ed. / monographic eng

electronic resource

1 online resource (xiv, 601 p.) This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Specialized. specialized Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999. Includes bibliographical references and index. Marketing research Consumer behavior Research HF5415.3 .B323 2011 658.83 Bearden, William O., 1945- 9781412996761 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_marketingscales3ed http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_marketingscales3ed StDuBDS 120905 20161031105132.0 EDZ0000020847 eng