TY  - BOOK
AU  - Bearden,William O.
AU  - Netemeyer,Richard G.
AU  - Haws,Kelly L.
AU  - Bearden,William O.
ED  - Sage eBooks
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
SN  - 9781412996761 (ebook) :
AV  - HF5415.3 .B323 2011
U1  - 658.83 23
PY  - 2011///
CY  - Los Angeles, [Calif.], London
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
KW  - Electronic books
KW  - local
N1  - Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999; Includes bibliographical references and index; Specialized
N2  - This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/reference/hdbk_marketingscales3ed
ER  -