Weinreich, Nedra Kline. <br/><br/>
Hands-on social marketing  a step-by-step guide to designing change for good /  [electronic resource] : 
Nedra Kline Weinreich. 
 - 2nd ed. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  c2011. 
 - 1 online resource (xiv, 309 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452224879 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5414  / .W44 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8