TY  - BOOK
AU  - Weinreich,Nedra Kline
ED  - Sage eBooks
TI  - Hands-on social marketing: a step-by-step guide to designing change for good 
SN  - 9781452224879 (ebook) :
AV  - HF5414 .W44 2011
U1  - 658.8 23
PY  - 2011///
CY  - Los Angeles, [Calif.], London
PB  - SAGE
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/hands-on-social-marketing-2e
ER  -