@book{480207,
	author = {Jones, John Philip. and Sage eBooks},
	title = {How advertising works},
	publisher = {SAGE,},
	year = {c1998.},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/how-advertising-works}
}