How advertising works  the role of research /  [electronic resource] : 
edited by John Philip Jones. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c1998. 
 - 1 online resource (358 p.) :  ill., facsims. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452231501 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .H58 1998 
<br/><br/><label>Dewey Class. No.: </label>659.1