TY  - BOOK
AU  - Jones,John Philip
ED  - Sage eBooks
TI  - How advertising works: the role of research 
SN  - 9781452231501 (ebook) :
AV  - HF5823 .H58 1998
U1  - 659.1 23
PY  - 1998///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Advertising
KW  - Research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/how-advertising-works
ER  -