Innovation management strategies, concepts and tools for growth and profit / [electronic resource] :
Shlomo Maital, D.V.R. Seshadri.
- Delhi ; London : Response, 2007.
- 1 online resource (489 p.) : ill.
Includes bibliographical references and index.
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.