Maital, Shlomo.

Innovation management strategies, concepts and tools for growth and profit / [electronic resource] : Shlomo Maital, D.V.R. Seshadri. - Delhi ; London : Response, 2007. - 1 online resource (489 p.) : ill.

Includes bibliographical references and index.

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Specialized.

9788132108535 (ebook) : No price


Technological innovations--Management.
Organizational change--Management.
Strategic planning.
Technological innovations--Management--Case studies.
Organizational change--Management--Case studies.
Strategic planning--Case studies.


Electronic books.

HD45 / .M296 2007

658.4063