TY  - BOOK
AU  - Mathur,U.C.
ED  - Sage eBooks
TI  - International marketing management: text and cases 
SN  - 9788132108436 (ebook) :
AV  - HF1416 .M32 2008
U1  - 658.84 23
PY  - 2008///
CY  - New Delhi, London
PB  - SAGE
KW  - Export marketing
KW  - Management
KW  - India
KW  - International trade
KW  - Commerce
KW  - Electronic books
KW  - local
N1  - Includes index; Specialized
N2  - This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/international-marketing-management
ER  -