Curtin, Patricia A.  1955- <br/><br/>
International public relations  negotiating culture, identity, and power /  [electronic resource] : 
Patricia A. Curtin, T. Kenn Gaither. 
 - Thousand Oaks, [Calif.] ;  London :  SAGE,  c2007. 
 - 1 online resource (xiii, 304 p.) :  ill., map. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452224817 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--Cross-cultural studies.<br/>Intercultural communication.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM1221  / .C87 2007 
<br/><br/><label>Dewey Class. No.: </label>659.2