01706cam a2200373 a 4500 EDZ0000076862 StDuBDS 20161031105139.0 m||||||||d|||||||| cr ||||||||||| 120418s2007 cauab fo| 001|0|eng|d 9781452224817 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HM1221 .C87 2007 659.2 23 Curtin, Patricia A. (Patricia Ann), 1955- International public relations [electronic resource] : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. Thousand Oaks, [Calif.] ; London : SAGE, c2007. 1 online resource (xiii, 304 p.) : ill., map. This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. Specialized. Description based on print version record. Includes bibliographical references and index. Public relations. Public relations Cross-cultural studies. Intercultural communication. Electronic books. local Gaither, Thomas Kenneth. Sage eBooks Print version : 9781412914154 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/international-public-relations lcc EBOOKS 480345 480345