TY  - BOOK
AU  - Curtin,Patricia A.
AU  - Gaither,Thomas Kenneth
ED  - Sage eBooks
TI  - International public relations: negotiating culture, identity, and power 
SN  - 9781452224817 (ebook) :
AV  - HM1221 .C87 2007
U1  - 659.2 23
PY  - 2007///
CY  - Thousand Oaks, [Calif.], London
PB  - SAGE
KW  - Public relations
KW  - Cross-cultural studies
KW  - Intercultural communication
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/international-public-relations
ER  -