@book{480442,
	author = {Chaston, Ian. and Sage eBooks},
	title = {Knowledge-based marketing},
	publisher = {SAGE,},
	year = {2004.},
	address = {London :},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing}
}