Chaston, Ian. <br/><br/>
Knowledge-based marketing  the 21st century competitive edge /  [electronic resource] : 
Ian Chaston. 
 - London :  SAGE,  2004. 
 - 1 online resource (xi, 274 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446211311 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Knowledge management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C4845 2004 
<br/><br/><label>Dewey Class. No.: </label>658.802