01409cam a2200361 a 4500 EDZ0000071625 StDuBDS 20161031105142.0 m||||||||d|||||||| cr ||||||||||| 120405s2004 enka fo| 001|0|eng|d 9781446211311 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5415 .C4845 2004 658.802 23 Chaston, Ian. Knowledge-based marketing [electronic resource] : the 21st century competitive edge / Ian Chaston. London : SAGE, 2004. 1 online resource (xi, 274 p.) : ill. Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations. Specialized. Description based on print version record. Includes bibliographical references and index. Marketing. Marketing Management. Knowledge management. Electronic books. local Sage eBooks Print version : 9781412900034 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing lcc EBOOKS 480442 480442