the 21st century competitive edge Chaston, Ian. creator Sage eBooks text Electronic books. enk London SAGE 2004 monographic eng

electronic resource

1 online resource (xi, 274 p.) : ill. Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations. Specialized. specialized Ian Chaston. Includes bibliographical references and index. Marketing Marketing Management Knowledge management HF5415 .C4845 2004 658.802 9781446211311 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing StDuBDS 120405 20161031105142.0 EDZ0000071625 eng