TY  - BOOK
AU  - Chaston,Ian
ED  - Sage eBooks
TI  - Knowledge-based marketing: the 21st century competitive edge 
SN  - 9781446211311 (ebook) :
AV  - HF5415 .C4845 2004
U1  - 658.802 23
PY  - 2004///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Knowledge management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/knowledge-based-marketing
ER  -