@book{480476,
	author = {Kaden, Robert J. and Sage eBooks},
	title = {Leading edge marketing research},
	publisher = {SAGE,},
	year = {2012.},
	address = {Thousand Oaks, Calif. ;},
	url = {http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/leading-edge-marketing-research}
}