Leading edge marketing research  21st-century tools and practices /  [electronic resource] : 
editors, Robert Kaden, Gerald Linda, Melvin Prince. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  2012. 
 - 1 online resource (xix, 483 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452240558 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L383 2012 
<br/><br/><label>Dewey Class. No.: </label>658.83