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  <titleInfo>
    <title>Marketing</title>
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  <name type="personal">
    <namePart>Blythe, Jim.</namePart>
    <role>
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    <publisher>SAGE</publisher>
    <dateIssued>c2006</dateIssued>
    <dateIssued encoding="marc">2006</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>1 online resource (vi, 184 p.).</extent>
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  <abstract>Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers.</abstract>
  <targetAudience>Specialized.</targetAudience>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Jim Blythe.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Textbooks</topic>
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  <classification authority="lcc">HF5415</classification>
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      <title>SAGE course companions</title>
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  <identifier type="isbn">9781446212462 (ebook) :</identifier>
  <identifier type="uri">http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing</identifier>
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