Brown, Stephen,  1955 March 23- <br/><br/>
Marketing  the retro revolution /  [electronic resource] : 
Stephen Brown. 
 - London :  SAGE,  c2001. 
 - 1 online resource (x, 262 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446220283 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B745 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8