TY  - BOOK
AU  - Brown,Stephen
ED  - Sage eBooks
TI  - Marketing: the retro revolution 
SN  - 9781446220283 (ebook) :
AV  - HF5415 .B745 2001
U1  - 658.8 23
PY  - 2001///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-the-retro-revolution
ER  -