01350cam a2200337 a 4500001001400000003000800014005001700022006001900039007001500058008004100073020003800114040003000152049002600182050002300208082001400231100003600245245007900281260002800360300004200388504005100430520023600481521001700717588004700734650001500781655002900796710001600825776003500841856010100876942001600977999001900993EDZ0000064210StDuBDS20161031105146.0m||||||||d||||||||cr |||||||||||120327s2001    enka   fo|    001|0|eng d  a9781446220283 (ebook) :cNo price  aStDuBDSbengcStDuBDSepn  aAlfaisal Main Library 0aHF5415b.B745 200104a658.82231 aBrown, Stephen,d1955 March 23-10aMarketingh[electronic resource] :bthe retro revolution /cStephen Brown.  aLondon :bSAGE,cc2001.  a1 online resource (x, 262 p.) :bill.  aIncludes bibliographical references and index.8 aThis text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.  aSpecialized.  aDescription based on print version record. 0aMarketing. 7aElectronic books.2local2 aSage eBooks08iPrint version :z978076196851140uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-the-retro-revolution  2lcccEBOOKS  c480606d480606