Crane, F. G. <br/><br/>
Marketing for entrepreneurs  concepts and applications for new ventures /  [electronic resource] : 
Frederick G. Crane. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2010. 
 - 1 online resource (xii, 227 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452274836 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C676 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8