01506cam a2200349 a 4500 EDZ0000104892 StDuBDS 20161031105146.0 m||||||||d|||||||| cr ||||||||||| 121017s2010 cau fo| 001|0|eng|d 9781452274836 (ebook) : No price StDuBDS eng StDuBDS pn Alfaisal Main Library HF5415.13 .C676 2010 658.8 23 Crane, F. G. (Frederick Gerard) Marketing for entrepreneurs [electronic resource] : concepts and applications for new ventures / Frederick G. Crane. Thousand Oaks, Calif. ; London : SAGE, c2010. 1 online resource (xii, 227 p.) Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context. Specialized. Description based on print version record. Includes bibliographical references and index. Marketing Management. Small business marketing. Electronic books. local Sage eBooks Print version : 9781412953474 http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-for-entrepreneurs lcc EBOOKS 480607 480607