concepts and applications for new ventures Crane, F. G. (Frederick Gerard) creator Sage eBooks text Electronic books. cau Thousand Oaks, Calif London SAGE c2010 2010 monographic eng

electronic resource

1 online resource (xii, 227 p.) Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context. Specialized. specialized Frederick G. Crane. Includes bibliographical references and index. Marketing Management Small business marketing HF5415.13 .C676 2010 658.8 9781452274836 (ebook) : http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-for-entrepreneurs http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-for-entrepreneurs StDuBDS 121017 20161031105146.0 EDZ0000104892 eng