TY  - BOOK
AU  - Crane,F.G.
ED  - Sage eBooks
TI  - Marketing for entrepreneurs: concepts and applications for new ventures 
SN  - 9781452274836 (ebook) :
AV  - HF5415.13 .C676 2010
U1  - 658.8 23
PY  - 2010///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Small business marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Specialized
N2  - Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context
UR  - http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/marketing-for-entrepreneurs
ER  -